Scottish Heritage Social Media Group

With support from Dig It!, the Scottish Heritage Social Media Group (SHSMG) encouraged social media learning, knowledge exchange and cross-promotion within Scotland’s cultural heritage sectors from 2015 to 2026. Their network of communications and marketing professionals worked and volunteered in a wide range of organisations which promoted Scottish history, heritage, archaeology, museums and archives.

The SHSMG shared social media trends, helpful tips, job ads and training opportunities on their social media accounts, coordinated free events, and summarised the key points from each one on their blog.

In addition to hearing from a Scotland-based speaker, these informal events allowed anyone who used (or wanted to use) social media in the cultural heritage sectors to chat to their peers, pick up and share tips, bounce ideas around, solve stubborn problems, learn about upcoming projects and training events, and identify partnership opportunities.